Job Description

As a Content Marketing Manager, you’ll be creating content that brings true value to our target audience and engages them at every stage of the sales funnel. You’ll be musing on market shifts and their meaning for customers, articulating the value of our new products and features, and writing sharp-as-a-tack copy to set Flip apart in different marketing channels. We’re searching for someone with a collaborative, critical mind and an original, fresh voice, whose work makes us both think and smile.

You will...

• Plan, create, and publish high-value content for our target personas at each stage of the sales funnel, across different formats and channels (e.g. webpages, blogs, emails, etc)
• Research industry topics and write uniquely insightful reports that inspire multi-channel campaigns
• Conduct keyword research and use SEO strategies and best practices to grow organic brand awareness and website traffic
• Write marketing copy that differentiates us from our competitors to be used across digital and traditional marketing channels
• Identify opportunities and gaps in our content/strategy and pitch new ideas and topics
• Maintain best practice and develop content standards, compliance, voice and tone, style guides
• Coordinate with design and product teams to source supporting visual content

What you bring to the table

• + 5 years experience in the marketing field and + 3 years as content marketing manger / content writer
• Proven record of excellent writing, demonstrated in a professional portfolio
• Impeccable grasp of the English language (native English), including idioms, slang, and expressions
• Deep understanding of SEO and how to design content for organic brand awareness
• Outstanding research skills and the ability to distill data into clear, meaningful insights
• Critical thinking and empathy for the reader, delivered through a fun, clear writing style
• Ability to work proactively and independently with little supervision
• Ability to work on multiple projects with different objectives simultaneously
• Strong collaboration skills and experience managing cross-functional stakeholders
• A degree in Marketing, English, Journalism or related field
• Experience working in B2B SaaS is a big plus

Good to know

• Though we have offices in Stuttgart, Berlin & Cologne we provide remote contracts as well - and for those who are interested in international contracts, we have opportunities available in both Europe and the UK