Senior Digital Marketing Executive

Giraffe360

Giraffe360

Marketing & Communications
Manchester, UK
Posted on Wednesday, August 21, 2024

We are looking for a Senior Digital Marketing Executive to join our growing people-first marketing department, that prioritises growth and development of their team members.

If you are an analytical and driven individual with a passion for digital marketing, we want to hear from you!

Office Location: Ancoats, Manchester - 2 days per week.

Key responsibilities include:

  • Develop and execute digital marketing strategies across paid media (PPC and Paid Social)
  • Creating campaigns across various platforms such as Meta, Google, LinkedIn and TikTok to drive effective advertising campaigns.
  • Daily campaign management - optimising campaigns to deliver campaign objectives.
  • Monitor and analyse daily key marketing metrics, including customer acquisition cost (CPA), cost per marketing qualified lead (CPMQL) and return on ad spend (ROAS).
  • Explore, test and implement new acquisition channels and retention strategies.
  • Work closely with our creative team to create suitable assets to test and scale.
  • Setting up and monitoring Marketing systems
  • Working closely with Salesforce admin team to ensure end to end tracking
  • Creating digital marketing campaigns with the aim to generate leads
  • Copywriting

The ideal candidate will have:

  • 3+ years previous experience in digital marketing
  • An expert-level understanding of Meta is required.
  • Demonstrated success in developing and executing customer acquisition and retention strategies.
  • Adept at analysing campaign data using analytics tools ( Google Analytics, Facebook Ads Manager, LinkedIn and TikTok) and leveraging insights to improve campaign performance.
  • Strong analytical skills and the ability to interpret data to drive decision-making
  • Excellent communication and organisational skills

What's in it for you?

We are always looking at ways to improve what we offer to our colleagues. Below is what we currently offer; however, we are also open to suggestions from our colleagues.

  • Competitive salaries
  • Hybrid working
  • An amazing work culture where we really care about you and your personal & professional development & wellbeing.
  • Amazing opportunities to progress your career.
  • Enhanced Paid Holiday Allowance (25 days + Bank Holidays)
  • On top of this there is a great mentorship network - allowing the right person the room to grow and mould into their career along with being recognised for your hard work with weekly team lunches, personal training growth programmes + more!