Senior PPC Executive
Giraffe360
Senior Performance Executive Manchester, £33k - £36k.
Hybrid - 2 days per week on-site
Office Location: Ancoats, Manchester
Giraffe360 is a fast-growing tech company dedicated to delivering exceptional products and services to our clients. We pride ourselves on creating an innovative and collaborative environment, where every team member plays a key role in shaping our success.
We are looking for a Senior Performance Executive to join our growing people-first marketing department, that prioritises growth and development of their team members.
If you are an analytical and driven individual with a passion for digital marketing, we want to hear from you!
Key responsibilities include:
- Campaign Strategy & Execution: Plan, develop, and execute paid advertising campaigns across multiple channels (Google Ads, Facebook, Instagram, LinkedIn, TikTok, etc.).
- Budget Management: Oversee daily budgets, ensuring efficient allocation of spend across campaigns to maximize ROI.
- Keyword & Audience Research: Identify relevant keywords, target audiences, and creative messaging to drive conversions.
- Ad Creation & Optimization: Develop compelling ad copy and creatives in collaboration with the design team; continuously test and optimize performance.
- Performance Analysis & Reporting: Track and analyze KPIs (CPC, CPA, CTR, ROAS, etc.), providing weekly and monthly reports with actionable insights.
- Collaboration: Work closely with teams (e.g., Sales, Design, Content) to align campaign objectives with overall business goals.
- Trend Monitoring: Stay informed about the latest digital marketing trends, platform updates, and best practices to keep campaigns on the cutting edge.
The ideal candidate will have:
- 3+ years previous experience in performance marketing
- An expert-level understanding of Meta is required.
- Demonstrated success in developing and executing customer acquisition and retention strategies.
- Adept at analysing campaign data using analytics tools ( Google Analytics, Facebook Ads Manager, LinkedIn and TikTok) and leveraging insights to improve campaign performance.
- Strong analytical skills and the ability to interpret data to drive decision-making
- Excellent communication and organisational skills
What's in it for you?
- Competitive salaries
- Hybrid working
- An amazing work culture where we really care about you and your personal & professional development & wellbeing.
- Amazing opportunities to progress your career.
- Enhanced Paid Holiday Allowance (25 days + Bank Holidays)
- On top of this there is a great mentorship network - allowing the right person the room to grow and mould into their career along with being recognised for your hard work with weekly team lunches, personal training growth programmes + more!
Ready to take your performance marketing career to the next level?
We look forward to learning more about you!