B2B Marketing

Protos Labs

Protos Labs

Marketing & Communications
Kuala Lumpur, Malaysia · Kuala Lumpur, Malaysia
Posted on Thursday, May 23, 2024
Protos Labs is a Singapore-based cyber insurtech company founded by ex-Booz Allen cyber leaders in 2021. We enable insurers and enterprises to make better risk decisions that result in increased profitability, enhanced efficiency, and lowered risk undertaking. Some of our key partners include Lloyds of London, Cybersecurity Agency of Singapore, etc.

Strongly backed by leading investors in APAC, we are on a high-growth journey to revolutionize cyber risk management and are looking for dynamic talent to join us in this journey.

The Role

Responsibilities

As a Digital Marketing Specialist, you will play a crucial role in driving awareness, interest, and ultimately, demand for our cyber insurance products. You will be responsible for developing and executing comprehensive demand-generation strategies to attract and engage potential customers, generate leads, and support our sales team in achieving revenue targets. You will be responsible for:

  • Planning, and executing multi-channel demand generation campaigns across multiple channels, including email marketing, social media, content marketing, webinars, events, etc.
  • Working closely with sales and leadership to identify and prioritize target accounts based on strategic criteria such as revenue potential, industry, and fit with our ideal customer profiles
  • Working on comprehensive account-based marketing strategies and plans tailored to key accounts, focusing on driving awareness, engagement, and conversion.
  • Utilizing marketing automation and personalization tools to deliver targeted messaging and content to key stakeholders within target accounts.
  • Tracking and analyzing key metrics and KPIs to measure the effectiveness of ABM initiatives.
  • Collaborate closely with sales teams to align marketing efforts with account-specific sales strategies and objectives, and providing regular updates and insights to stakeholders.

Ideal Profile

  • You possess a Bachelor's degree in Marketing, Business Administration, or a related field, and have at least 3 years of experience in account-based marketing, demand generation, or B2B marketing roles, preferably within the insurance or cybersecurity services industry.
  • You have a solid understanding of account-based marketing principles, strategies, and best practices.
  • You have hands-on experience with marketing automation platforms and CRM systems
  • Proficiency in data analysis tools would be advantageous to measure and optimize campaign performance
  • You are an analytical, result-oriented professional with the ability to manage multiple projects and priorities
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
  • You thrive in fast-paced startup environments.

What's on Offer?

  • Join a well funded cybersecurity company founded by cyber leaders to uplift the cyber risk ecosystem across small and large enterprises, service providers and insurers