Sr. Product Manager - Growth
Troop
TROOP is a group meeting planning and travel management platform that helps companies bring teams together for in-person meetings. The experience starts with TROOP’s award-winning Intelligent Destination Recommendations, which use advanced algorithms to help meeting planners pinpoint the perfect meeting destination, considering travel time, climate impact, budget, lodging availability, and safety factors for all attendees.
Using TROOP, companies have saved millions in travel costs, employee time, and carbon emissions, making it possible for people to meet and build stronger relationships with their colleagues, clients, and partners, even in times of tightening budgets and travel restrictions.
Why TROOP?
TROOP believes in the power of shared experiences and the unifying impact of in-person meetings. We are on a mission to bring people together by transforming the meeting planning process.
At TROOP, we have ambitious goals to be the leading provider of end-to-end meeting planning tools. We started by inventing a completely new way for people to decide where to meet, but for us, the destination is just the beginning. We’re developing more innovative solutions that make it easier than ever to organize and host successful group meeting experiences.
TROOP's Culture?
TROOP is an international, remote-first company. Our colleagues are spread across the globe, with entities in Spain, South Africa, the UK, and the United States. Our culture is rooted in an African philosophy called "Ubuntu," which means "I am because we are." It refers to an environment of interdependence through trust. We call ourselves TROOPers, and we are people who seek adventure, challenge the status quo, enjoy innovating, and want to be part of something special. We are doers who roll up our sleeves and get into the details; we own the problem and only stop once it is solved.
TROOP is hiring for an experienced Growth Product Manager to join our dynamic team at an exciting time in our product journey. As a Senior Product Manager for TROOP, you will play a pivotal role in shaping the direction of our product and driving our mission of making it easy to bring people together for in-person meetings. We’re looking for a Product Manager with a strong track record of driving Product-Led Growth (PLG) go-to-market strategies that accelerate adoption and scale growth through self-serve, user-centric solutions.
What you'll be doing:
- Define and drive a PLG strategy: Shape a product vision and roadmap aligned with PLG principles to maximize user acquisition, activation, and expansion directly through product experiences.
- Optimize for user-driven growth: Partner closely with the growth team to build a seamless onboarding flow, foster in-product discovery, and design self-serve experiences that convert users to higher tiers of engagement.
- Leverage customer insights and data: Conduct market and user research to identify pain points and opportunities, using data analytics to validate insights and refine product decisions.
- Experimentation and iteration: Lead A/B testing and rapid experimentation cycles to refine product features based on real-time feedback, maximizing user engagement and retention.
- Cross-functional collaboration: Collaborate with engineering, design, data, and customer success teams to launch and iterate on high-impact features that align with PLG metrics and goals.
- Define and track PLG metrics: Set and monitor key performance indicators, including activation, retention, and monetization rates, and use data-driven insights to iterate and optimize features.
- Drive user engagement and onboarding: Enhance and own the user journey, ensuring an intuitive experience that guides users to discover value quickly and achieve their desired outcomes with minimal friction.
- Champion product innovation: Stay current with PLG and SaaS trends, leveraging insights from market research and competitor analysis to identify new opportunities for differentiation.