Head of B2B Marketing
Trudenty
Marketing & Communications
London, UK
Posted on Oct 11, 2024
Grow with us. 🌱
We are looking for a Head of B2B Marketing who will join our team of 10, to anchor our B2B2B go-to-market activities across marketing and partnerships across the commerce ecosystem (comprising ecommerce platforms, PSPs and merchants). 🧞
About Trudenty:
The Trudenty Trust Network provides personalised consumer fraud risk intelligence for fraud prevention across the commerce and payments ecosystem, starting with first-party and APP fraud prevention.
We are at an exciting point in our journey, as we go to market and drive growth of The Trudenty Trust Network. This next chapter of our story is one in which we will drive impact across the commerce ecosystem, create to stay at the leading edge of innovation across the industry whilst building material value for our team (inclusive of shareholders).
We are a 10 person seed stage company that has secured partnerships with notable names in the payments and commerce ecosystem, and raised investment from our first choice of partners who align with our values and ambition for the future. Our team is one of exceptional ‘outliers’; defined by grit, resilience, creativity in problem solving, intelligence and mastery of our domains. We are also mission-driven and results-oriented. Working with us, you will get the opportunity to do some of the best work of your life and unfold your full potential as a human.
We are a remote team, that co-works from London frequently. So easy travel into London should be possible for everyone in our team.
The role
We are looking for a Head of B2B Marketing who will join our team of 10, to anchor our B2B2B go-to-market activities across marketing and partnerships with ecommerce platforms and PSPs. You will work with our partners to drive effective marketing to merchants, driving conversion on the Trust Network. You will also manage the relationships with merchants, being the first point of contact for any merchant related queries. As such, you will also have regular collaboration with our product team to ensure merchant feedback is integrated to enhance the impact and value creation.
A bit more on what you’ll do:
This role is yours if you have existing ecommerce experience working with merchants (e.g., brand & retail), have an understanding of what drives consumer sales for merchants, are skilful at formulating effective value propositions that can be translated into impactful marketing collateral and case studies to drive conversion across the Trust Network.
You are excited to join our team to be an individual contributor, and have the ambition and ability to grow and lead this team as we grow. Needless to say; you are proactive, hands-on, and adaptable to navigate the fast-paced, ever-changing startup environments.
What we’re looking for:
We are looking for a Head of B2B Marketing who will join our team of 10, to anchor our B2B2B go-to-market activities across marketing and partnerships across the commerce ecosystem (comprising ecommerce platforms, PSPs and merchants). 🧞
About Trudenty:
The Trudenty Trust Network provides personalised consumer fraud risk intelligence for fraud prevention across the commerce and payments ecosystem, starting with first-party and APP fraud prevention.
We are at an exciting point in our journey, as we go to market and drive growth of The Trudenty Trust Network. This next chapter of our story is one in which we will drive impact across the commerce ecosystem, create to stay at the leading edge of innovation across the industry whilst building material value for our team (inclusive of shareholders).
We are a 10 person seed stage company that has secured partnerships with notable names in the payments and commerce ecosystem, and raised investment from our first choice of partners who align with our values and ambition for the future. Our team is one of exceptional ‘outliers’; defined by grit, resilience, creativity in problem solving, intelligence and mastery of our domains. We are also mission-driven and results-oriented. Working with us, you will get the opportunity to do some of the best work of your life and unfold your full potential as a human.
We are a remote team, that co-works from London frequently. So easy travel into London should be possible for everyone in our team.
The role
We are looking for a Head of B2B Marketing who will join our team of 10, to anchor our B2B2B go-to-market activities across marketing and partnerships with ecommerce platforms and PSPs. You will work with our partners to drive effective marketing to merchants, driving conversion on the Trust Network. You will also manage the relationships with merchants, being the first point of contact for any merchant related queries. As such, you will also have regular collaboration with our product team to ensure merchant feedback is integrated to enhance the impact and value creation.
A bit more on what you’ll do:
- B2B Marketing: Creating the marketing assets needed to convert merchants across our partner networks, driving the marketing motion across partner networks and building our case studies around the value proposition.
- Partnership development: Work with our partners to identify and prioritise merchants in partner networks, work across partner platforms to define marketing campaigns, support and incentivise our partner champions.
- Customer success: Support merchant onboarding and queries. Work closely with the product team to gather market feedback, assist in shaping the product roadmap, and ensure alignment between market needs and product features.
- Strategic Projects: Lead and support special high-priority projects that are critical to scaling our value proposition across merchants. E.g., new market entry strategies, competitive analysis, internal process improvements and pricing.
- Data & Analytics: Use data-driven insights to optimize decision-making across functions like GTM, sales, and marketing.
This role is yours if you have existing ecommerce experience working with merchants (e.g., brand & retail), have an understanding of what drives consumer sales for merchants, are skilful at formulating effective value propositions that can be translated into impactful marketing collateral and case studies to drive conversion across the Trust Network.
You are excited to join our team to be an individual contributor, and have the ambition and ability to grow and lead this team as we grow. Needless to say; you are proactive, hands-on, and adaptable to navigate the fast-paced, ever-changing startup environments.
What we’re looking for:
- High-growth startup experience in a relevant space involving working with brand and retail merchants e.g., ecommerce platforms or in PSPs.
- Exceptional Problem-Solving Skills: Ability to quickly identify issues, propose solutions, and execute in a resource-constrained environment.
- Strategic Thinker with Execution Focus: Ability to think strategically while also being hands-on in execution, managing projects from ideation through implementation.
- Strong Communication & Presentation Skills: Capable of conveying complex information succinctly to various stakeholders, including investors, partners, and internal teams.
- Analytical & Data-Driven: Skilled at leveraging data to inform strategy, improve processes, and drive results.
- Highly Adaptable: Comfortable working in a fast-paced, dynamic environment where priorities can shift rapidly.
- Cash: £70-90k (depending on experience)
- Equity: Generous equity package, on a standard vesting schedule
- Impact & Exposure: Lead our marketing efforts working alongside our Founder & CEO, with coaching from our advisors and exposure to our investor and partner network
- Growth: Opportunity to grow our Marketing, GTM or Business Development teams as the business scales
- Hybrid work: Flexibility to work from home, with travel into London
- Submit your CV along with answers to the handful of questions we ask to every candidate
- A 60min call with the Founder CEO to explore fit and understand your background
- A technical problem solving interview, to work through a problem together
- An interview with one of our advisors or investors, giving you the opportunity to learn more about our team and company from someone other than the founders
- Final discussion with the Founder CEO to align before we make a formal offer