Marketing Manager - B2B

Scan

Scan

Marketing & Communications
United States
Posted on Sunday, April 21, 2024
We’re Scan.com, the digital health scale-up that gives patients and physicians simpler, faster access to medical imaging.

At the heart of Scan.com lies a different way of doing things: empowering patients to make financially smart decisions, enabling live scheduling for patients and providers, and easing clinician workloads through AI. It’s our mission to make medical scans accessible to all.

You’ll be joining us at an exciting time - we’ve recently launched our physician marketplace product in the USA to great success, have raised over $60m in VC funding and are on track to grow over 300% in 2024.

What You Will Be Getting Involved In

This role sits within the Growth team, reporting in to the Head of Growth. You will be helping build Scan.com into the medical imaging platform of choice for providers, as well as helping introduce related products and services to clients.

As a scale-up business, you can expect your role to develop over time. However, some of the types of things you could be getting involved in are:

  • Developing integrated marketing campaigns that have an attributable impact on revenue
  • Helping set up and run online and offline marketing events to drive awareness and education
  • Building out ICPs and using them to develop high quality lead lists to feed into the Sales team
  • Developing close relationships with the Sales team to ensure in market feedback is reflected in campaigns
  • Developing close relationships with the Product team to ensure features and benefits are communicated effectively

THE TOP 5 THINGS WE WANT YOU TO ACHIEVE IN YOUR FIRST YEAR ARE

Our aim is to ensure that Scan.com is the number one platform for clinicians and imaging centers. By the end of your first year, you will have:

  • Driven meaningful, demonstrable revenue uplifts from your marketing plans
  • Become an integral part of the GTM approach for each new state
  • Helped build out the marketing function for an exciting new product offering
  • Published case studies or whitepapers that establish the value that Scan.com delivers
  • Become a highly trusted partner to your colleagues across Rev Ops, Sales and Product, known for Getting Sh*t Done

What You Might Bring To The Table

You don't need to tick all the boxes to apply for this role. Whether it's your first role or your fifth role, we believe everyone can add value and that everyone should want to learn.

However, these might be some of the ways you are currently adding value:

  • Liaising with Sales, Product and Content teams to create impactful sales and marketing collateral (you’ll be able to showcase examples of your work)
  • Running a thought leadership program via content marketing, podcasts, events, etc
  • Using sales data, market insights and product analytics to inform your plans
  • Regularly running events (online and offline) that drive demonstrable business impact
  • Have some familiarity with the role of RevOps and how your role interacts with it

How We Will Interview You

We try to keep our interview process short, and as a small business, we can move through the stages quickly. Due to availability, there may be a change to the order of the interview process, but generally speaking, this is what you can expect:

  • Introductory call/interview with Sam, our Senior Talent Partner. This call is via telephone and will last around 30 minutes
  • Should it feel like there is an initial fit for all, we will invite you to a video call with the hiring manager for around 45 minutes. This is a more structured interview and will deep dive into the role and technical needs
  • All of our roles will have a small assessment stage. This might be in person, a take-home assessment or further video calls. Length varies; however, we are mindful that you will have your own work to do and, therefore, try to keep it as simple as possible
  • Meet the founders and/or other team members. Again, length varies depending on how many people and whether in person or via video call
  • Offer!

BENEFITS:

We divide this into the basics you should expect and the added benefits.

The basics:

  • Salary range of $90,000 - $110,000
  • 401k
  • Healthcare, Vision and Dental
  • All the equipment needed for you to do your role effectively
  • Flexible working
  • Remote or hybrid working options
  • Personal Development budgets
  • 18 days PTO
  • 10 paid sick days

The benefits:

  • Equity
  • Wellness budget to spend via a partner platform

Coming soon:

Following a review with our existing team, we are currently redrafting our benefits package to cover the things you actually need/want. Co-creation is at the heart of many of our People processes, and we can’t wait to unveil our new and improved benefits.

DIVERSITY AT SCAN.COM

Scan.com is committed to eliminating discrimination and encouraging diversity within our team. We strive to provide equality and fairness for all job applicants and employees and never discriminate on the basis of gender, marital status, age, race, ethnicity, religion, or physical differences.

We are opposed to all forms of unlawful treatment and discrimination.

Our ambition is for our team and its Board to be representative of the diversity in society, and for every employee to feel respected and able to bring their best selves to work.

We look forward to receiving your application!